Target criteria type

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Multiple choice: which offers a list of value choices from which you can choose one or more values (Ex: Civility, Country,…)

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Text: allows the following operations to be carried out: “criterion = value” or “criterion <> (different from) value”…. With Starts with, Ends with, Contains, Does not contain

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Fixed date: allows you to target people from a fixed date

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Relative date: allows to carry out operations of the type “criterion <= Relative Date”… with =,>, <, <=,> =.

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Examples:

= Strictly equal to more than 7 days compared to today's date (i.e. 08/23/17)

For the other criteria:

<> Corresponds to the date between more or less X days / month / year (s) compared to today's date

<Corresponds to the date less than plus or minus X days / month / year (s) compared to today's date

> Corresponds to the date more or less X days / month / year (s) compared to today's date

<= Corresponds to the date less than or equal to more or less X days / month / year (s) compared to today's date

> = Corresponds to the date greater than or equal to more or less X days / month / year (s) compared to today's date

Some examples :

1. Purchase date <= today-1 month (targets all people who made a purchase before and during the previous month). (today is April 7, we target all those who made a purchase before and during the month of March).

2. Purchase date> = today -1 month (targets all persons who have made a purchase since the previous month). (Today is April 7, we are targeting everyone who has made a purchase since March until now)

3. Purchase date = Today -1 month (targets all persons who made a purchase during the previous month). (Today is April 7, we target everyone who made a purchase during the month of March)

4.Date of purchase> = Today -20 days (target all people who made a purchase for 20 days) / (Today we are April 7, we target all people who made a purchase of March 18 to April 7)

 

Number: allows you to perform operations of the “Criterion = Value” or “criterion <= value” type… with =,>, <, <=,> =, <>

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Boolean: allows you to perform operations of the “Criterion = True” or “Criterion = False” type

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  • "Birthday Date (Future)" and "Birthday Date (Past)".

 

We had to create 2 criteria because an anniversary is not a "simple" date, but a date that is brought back to the current year.

So if your birthday is 05/30/1980. With the vision “Date Anniversary (Future)”, the date reduced to the current year is 05/30/2020 and therefore the targeting criteria is “Date Anniversary (Future)” = today +24 days (if we are 05/06/2020)

With the “Anniversary Date (Past)” vision, the date reduced to the current year is 05/30/2019 and therefore the targeting criteria is “Anniversary Date (Past)” = today -342 days (if we are 05/06/2020)

 

So overall The "Date Anniversary (Future)" criteria allows you to target future birthdays with the value of the criteria "today + XX days" (eg those who will have their birthday in 7 days)

The criterion "Birthday Date (Past)" allows you to target the birthdays already passed with in value of criteria "today - XX days" (ex: those who had their birthday last week)

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