On CRM360, a target is a group of contacts defined by a set of marketing criteria.
There are two types of population : inclusion (+), exclusion (-).
If you have a - population and two + populations, the part that will be targeted will be the part shown in orange above.
In order to select a value, click on the corresponding criterion (cf. Type of criterion of a target).
To add a criterion in a population, you must select the desired population by clicking on the circle in front of the + or - sign, the circle will be orange.
Example :
You want to add the criterion optin email = true in the inclusion population (+).
To do this, you must click on the inclusion population circle and then add the criterion. Below, we note that the criterion optin email = true has been added in the inclusion population (+).
By combining the criteria available in CRM360, it is therefore possible to achieve targets of the type:
- Contacts who have made more than X€ in purchases over the last 7 day
- Contact who purchased at least 4 items in 2017
Then, to add a population, click on + to include, on – to exclude a population.
To delete a population, click on the circle in front of the + or - criterion, then please click on the trash button 
.
To delete criteria, click on the criterion to be deleted and then on the trash button .
Once your target is complete, you can save by clicking .