A target on CRM360 is a combination of population. (A population is a group of contacts defined by a set of marketing criteria)
There are two types of population: inclusion (+), exclusion (-)
If you have one population - and two populations +, the part that will be targeted will be the part in orange above.
In order to select a value, click on the corresponding criterion. You will therefore access a pop in to make your selection (see Type of criteria for a target).
To add a criterion to a population, you must select the desired population by clicking on the circle in front of the + or - sign, the circle will be orange.
You want to add the criterion optin email = true in the inclusion population (+).
To do this, you must click on the inclusion population circle, then add the criterion. Below, we notice that the criterion optin email = true has indeed been added in the inclusion population (+).
By combining the criteria available in CRM360, it is therefore possible to achieve targets of the type:
Contacts who have made more than X € of purchase in the last 7 days ·
Contacts who bought at least 4 items in 2017
Then to add a population, click on + to include, on - to exclude a population.
To delete a population, click on the circle in front of the + or - criterion, then click on the trash can
To delete criteria, click on the criterion to delete then on the trash
Once your target is finished you can save by clicking on