Add / Remove target

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A target on CRM360 is a combination of population. (A population is a group of contacts defined by a set of marketing criteria)

 

There are two types of population: inclusion (+), exclusion (-)

ajout_suppression_cible.PNG

If you have one population - and two populations +, the part that will be targeted will be the part in orange above.

In order to select a value, click on the corresponding criterion. You will therefore access a pop in to make your selection (see Type of criteria for a target).

To add a criterion to a population, you must select the desired population by clicking on the circle in front of the + or - sign, the circle will be orange.

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Example:

You want to add the criterion optin email = true in the inclusion population (+).

To do this, you must click on the inclusion population circle, then add the criterion. Below, we notice that the criterion optin email = true has indeed been added in the inclusion population (+).

By combining the criteria available in CRM360, it is therefore possible to achieve targets of the type:

Contacts who have made more than X € of purchase in the last 7 days ·
Contacts who bought at least 4 items in 2017
Then to add a population, click on + to include, on - to exclude a population.
To delete a population, click on the circle in front of the + or - criterion, then click on poubelle.PNG the trash can
To delete criteria, click on the criterion to delete then on the trashpoubelle.PNG


Once your target is finished you can save by clicking onenregistrement_de_la_cible.PNG

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