The "Marketing actions / Purchases per action" report is a "scorer" type marketing attribution report. That is to say that it analyzes the purchases made by the recipients of a marketing action:
For emails: the email must have been received and opened or clicked
For SMS: the SMS must have been received (we consider that if there is reception, there is necessarily an opening)
For extractions: we consider that if a letter has been sent, it has been received
The attribution of an act of purchase to a marketing action is carried out on the last marketing action received and opened (if email), received (if SMS), sent (if extraction)
A purchase act is attributed to only one marketing action
This report allows you, by marketing action sent during the period defined by "start date" and "end date", to know:
- Turnover
- The number of purchases
- The number of buyer, over the X days following the sending of the campaign (X being the "days of analysis" parameter)
