All of the segmentations imported into CRM360 are available in this listing showing the scope corresponding to each of the segmentations: period of analysis and number of customers concerned.
By clicking on the desired segmentation, three sub-reports allow a more in-depth analysis of customer behavior:
- Segmentation details
- Analysis of purchasing behavior by customer segment
- Crossing matrix
- Overview of customer moves from one segment to another
- Progress compared to S-1
- Comparison of the main indicators of each segment compared to the previous semester
This sub-report includes the main indicators to identify the purchasing behavior of each segment over the period of analysis.
The distribution graphs make it possible to identify the weight of each segment on the whole of the segmentation: in population, in acts of purchase or in turnover.
The table shows the main purchasing behavior indicators for each segment: number of customers, number of transactions, turnover, average basket, purchase time and frequency, as well as turnover per customer. All these indicators are calculated on the purchases of the segmentation analysis period.
Crossing matrix
This matrix allows you to know the evolution of your customer segments, i.e. all the movements between the segments calculated in the previous semester (S-1) and the current segments.
The transitions from one segment to another are represented in values and percentages in the first table, and as a heat map in the second, in order to identify more clearly the significant flows of migration from one segment to another.
The Evolution table presents a summary of the progress of the segmentation with these fundamental metrics:
- Number of customers: total in the selected segmentation
- Recruitment: number of new customers
- Winback: number of customers inactive in the previous period but already present in the database before
- Attrition: number of customers who have become inactive
The S-1 Customer Migration chart provides a visual summary to identify the share of customers promoted to a higher segment (in green), that of demoted customers (in red), and that of stable customers in their segment.
Progress compared to year S-1
This matrix makes it possible to evaluate the progression of segmentation compared to the previous half-year (S-1) on assets, purchases, average baskets, turnover per asset and the frequency rate.
