All the segmentations imported into CRM360 ° are available in this listing showing the perimeter corresponding to each of the segmentations: analysis period and number of customers concerned.
By clicking on the desired segmentation, three sub-reports allow a more in-depth analysis of customer behavior:
- Segmentation details
- Analysis of purchasing behavior by customer segment.
- Passing matrix
- Overview of customer crossings from one segment to another.
- Progress compared to S-1
- Comparison of the main indicators of each segment compared to the previous semester.
This sub-report contains the main indicators used to identify the purchasing behavior of each segment over the analysis period.
The distribution graphs make it possible to identify the weight of each segment over the entire segmentation: in population, in deeds of purchase or in turnover.
The table shows the main indicators of purchasing behavior for each segment: number of customers, number of transactions, turnover, average basket, time and frequency of purchase, as well as turnover per customer. All these indicators are calculated on the purchases made during the segmentation analysis period.
This matrix allows you to know the evolution of your customer segments, that is to say the set of movements between the segments calculated in the previous semester (S-1) and the current segments.
The passages from one segment to the other are represented in values and percentages in the first table, and in heat map on the second in order to identify more clearly the significant flows of migration from one segment to another.
The Evolution table presents a summary of the segmentation progression with these following basic metrics:
- Number of customers: total in the selected segmentation.
- Recruitment: number of new clients.
- Winback: number of clients inactive in the previous period but already present in the database before.
- Attrition: number of clients who have become inactive.
The S-1 Client Migration graph provides a visual overview to identify the share of clients promoted to a higher segment (in green), that of demoted clients (in red), and that of stable clients in their segment.
Progress compared to year S-1
This matrix makes it possible to assess the progress of segmentation compared to the previous semester (S-1) on assets, purchases, average baskets, turnover per asset and frequency rate.