Priority of commercial actions

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In the campaign module you have the possibility of building your commercial offers.

 

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There are two types of offer:

- cumulative commercial actions

- non-cumulative commercial actions

 

For commercial actions, here is the order of priority (from 0 to N):

- Gift

- Gift repeated by tranche

- Lot N + 1

- Lot N + 1 repeated per tranche

- Discount %

- Discount including tax

- Discount including VAT repeated by tranche

- Point

- Point repeated by section

- Multiple point

 

These commercial offers are then either identified (in targeting) or not.

The identified offers therefore come before the unidentified ones, however if there is a tie, the passage is therefore random.

 

Combinable offers come after non-cumulative offers

For non-cumulative commercial actions, the order is the same as for cumulative:

- Gift

- Gift repeated by tranche

- Lot N + 1

- Lot N + 1 repeated per tranche

- Discount %

- Discount including tax

- Discount including VAT repeated by tranche

- Point

- Point repeated by section

- Multiple point

 

You can manage the priority on non-cumulative offers.

 

These offers are triggered on the line with an amount greater than 0.

If you are connected in real time the offers are made before cash collection, if you are not connected in real time the offers are after cash collection.

 

CRM360 Process the "DISCOUNT" (% or TTC) before collection (Validation of payment)

CRM360 Processes "POINT" after collection (Payment validation)

So "DISCOUNTS" are processed before "POINT"

 

CRM360 generally applies "CUMULABLE" first before "NON-CUMULABLE"

 

for "DISCOUNT", CRM360 applies in the following order:

- GIFT

- LOT N + 1

- DISCOUNT %

- DISCOUNT VAT

- PRODUCT at N EUROS

 

 

For "POINT", CRM360 applies in the following order:

- POINT

- POINT in MULTIPLE

 

 

 

The notion of "CUMULATIVE" is associated with "Discounted amount including tax", it allows to authorize the accumulation of an "discounted amount including tax" existing with a CRM360 offer or not. Whether this offer is "DISCOUNT" or "POINT"

If an offer is "NO-CUMULATIVE", it only applies to the ticket lines which have a Discounted Amount including VAT = 0.

 

This also means that a product line whose "discounted amount including VAT = 0" can accumulate several offers of different "POINT" even if the "POINT" offers are set as "NO-CUMULATIVE"

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