Priority of commercial actions

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In the Campaign module, you can build your commercial offers.

 

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There are two types of offers :

  1. Cumulative commercial actions,
  2. Non-cumulative commercial actions

CRM360 Processes "DISCOUNTS" (% or TTC), before collection (Validation of payment).

CRM360 Processes "POINTS", after collection (Validation of payment).

Therefore "DISCOUNTS" are processed before "POINTS".

 

In general, CRM360 first applies the "CUMULABLE" before the "NON-CUMULABLE".

 

For the "DISCOUNT", CRM360 applies in the following order:

- GIFT

- GIFT REPEATED PER TIME

- BATCH N+1

- BATCH N+1 REPEATED PER TIME

- DELIVERY %

- DISCOUNT including tax

- DISCOUNT INCLUDING VAT REPEATED BY INSTALLMENT

- PRODUCT AT N EUROS

 

For "POINTS", CRM360 applies in the following order:

- DOT

- REPEATED STITCH BY SLICE

- POINT in MULTIPLE

 

The concept of "CUMULABLE", is associated with the "Amount discounted including tax". It allows you to authorize the accumulation of an existing "discounted amount including tax" with a CRM360 offer or not. Whether this offer is "DISCOUNT" or "POINT"

 

If an offer is "NOT CUMULABLE", it only applies to the lines of tickets which have a discounted amount including tax = 0 at the time of the execution of the commercial action.

 

NB : This also means that a product line whose "discounted amount including tax = 0" can combine several different "POINT" offers even if the "POINT" offers are set to "NOT CUMULABLE".

 

NB : You can manage priorities on non-cumulative offers. The "NOT CUMULABLE" offers are therefore executed in order of priority defined during the creation of the commercial action.

 

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