- It is possible to add personalized areas in the body of an email or in the subject of a marketing action:
- Here is the detail of the custom areas:
- Contact id: contact number
- Gender: gender of the contact
- Civility: civility
- Title: contact title
- Firstname: first name
- Middlename: middle name
- Lastname: name
- Lastename2: middle name
- Birthdate: birthday date
- Birthday: birthday day
- Birthmonth: birthday month
- Birthyear: year of the birthday
- Maritalstatus: marital status
- Jobtitle: employment
- Companyname: company name
- Contacttype: contact type
- Nationality: nationality
- Language: language
- Freetext1: free text field 1
- Freetext2: free text 2 fields
- Freetext3: free text fields 3
- Freetext4: free text fields 4
- Freetext5: free text fields 5
- Freedate1: free date 1 field
- Freedate2: free date 2 field
- Freedate3: free date 3 fields
- Freedate4: free date 4 fields
- Freedate5: free date field 5
- Freenumber1: free field number 1
- Freenumber2: free field number 2
- Freenumber3: free field number 3
- Freenumber4: free field number 4
- Freenumber5: free field number 5
- Area: area
- Addresstype: address type
- Brand: brand
- Email: email
- Registration: event age of the "account registration" category
- Loyaltypoint: loyalty point
- Loyaltyamount: amount of loyalty points
- Loyaltyexpirationdate: points expiry date
- Vouchercode: voucher code
- Voucherendvaliditydate: voucher validity end date
- Voucheramount: voucher amount
- CRM360contactid: contact number in CRM360
- CRM360email: contact email used for the campaign
- CRM360actionid: identifier of the marketing action
- CRM360actionbatchid: marketing action execution batch identifier
- CRM360actioncontactguid: participation identifier (unique link between contact and marketing action)
- CRM360trackingcode: code entered during the first step of creating a marketing action
- CRM360actiondate: execution date of the marketing action
In addition, CRM360 provides a list of Emojis / Smileys to make your digital communications attractive.
