Customization area

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  • It is possible to add personalized areas in the body of an email or in the subject of a marketing action:

zone_personnalisees.png

  • Here is the detail of the custom areas:
  1. Contact id: contact number
  2. Gender: gender of the contact
  3. Civility: civility
  4. Title: contact title
  5. Firstname: first name
  6. Middlename: middle name
  7. Lastname: name
  8. Lastename2: middle name
  9. Birthdate: birthday date
  10. Birthday: birthday day
  11. Birthmonth: birthday month
  12. Birthyear: year of the birthday
  13. Maritalstatus: marital status
  14. Jobtitle: employment
  15. Companyname: company name
  16. Contacttype: contact type
  17. Nationality: nationality
  18. Language: language
  19. Freetext1: free text field 1
  20. Freetext2: free text 2 fields
  21. Freetext3: free text fields 3
  22. Freetext4: free text fields 4
  23. Freetext5: free text fields 5
  24. Freedate1: free date 1 field
  25. Freedate2: free date 2 field
  26. Freedate3: free date 3 fields
  27. Freedate4: free date 4 fields
  28. Freedate5: free date field 5
  29. Freenumber1: free field number 1
  30. Freenumber2: free field number 2
  31. Freenumber3: free field number 3
  32. Freenumber4: free field number 4
  33. Freenumber5: free field number 5
  34. Area: area
  35. Addresstype: address type
  36. Brand: brand
  37. Email: email
  38. Registration: event age of the "account registration" category
  39. Loyaltypoint: loyalty point
  40. Loyaltyamount: amount of loyalty points
  41. Loyaltyexpirationdate: points expiry date
  42. Vouchercode: voucher code
  43. Voucherendvaliditydate: voucher validity end date
  44. Voucheramount: voucher amount
  45. CRM360contactid: contact number in CRM360
  46. CRM360email: contact email used for the campaign
  47. CRM360actionid: identifier of the marketing action
  48. CRM360actionbatchid: marketing action execution batch identifier
  49. CRM360actioncontactguid: participation identifier (unique link between contact and marketing action)
  50. CRM360trackingcode: code entered during the first step of creating a marketing action
  51. CRM360actiondate: execution date of the marketing action

In addition, CRM360 provides a list of Emojis / Smileys to make your digital communications attractive.

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