This report makes it possible to identify the performance and use of the commercial actions, or offers, put in place. Over the selected period, the table presents the indicators corresponding to the chosen scope as well as the indicators of purchases benefiting from the offer.
Explanation of the different perimeters
Trigger: the trigger scope corresponds to purchases of products that give access to the offer
Benefit: the benefit scope corresponds to the products to which the offer applies
All: includes all purchases over the period of validity of the offer
Number of tickets: number of transactions corresponding to the scope
Number of beneficiary tickets: number of transactions with use of the offer
Number of products: quantity of products associated with transactions within the scope
Number of beneficiary products: quantity of products to which the discount offered by the commercial offer applies
Product turnover: overall turnover of the selected scope over the period of analysis
Profitable product turnover: turnover of the products to which the discount offered by the commercial offer applies
Amount discounted: sum of the amounts discounted as part of the commercial offer
Number of points: sum of points awarded in the context of the commercial offer
It is possible to adjust the period to more finely analyze a particular time interval, to compare with a different perimeter, to select the stores included in the analysis.
And to go further, by selecting a line in the table, it is possible to access the two sub-reports allowing a more detailed analysis for a particular offer.
Details by store
This sub-report provides insight into the usage of a particular offer broken down by store.
It uses the indicators of the main report with one line per store for the selected offer.
Details by product
This sub-report provides a view of the usage of a particular offer broken down by product. It uses the indicators from the main report with one line per product for the selected offer.
Only the advantage scope can be used on this sub-report.