Purchase route



The "Purchase journey" report allows you to analyze, by semester, the repurchase process following a first purchase.



Below the first arrow will be the repurchase rate and, in parentheses, the average repurchase time.



You can hover over the rate below the arrow, and you will find the people who received X communications between the two purchases.

In "Detail", you access the sub-reports which allow you to have the detail by category and the detail of the communications.

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