Purchase route

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The "Purchase journey" report allows you to analyze, by semester, the repurchase process following a first purchase.

 

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Below the first arrow will be the repurchase rate and, in parentheses, the average repurchase time.

 

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You can hover over the rate below the arrow, and you will find the people who received X communications between the two purchases.

In "Detail", you access the sub-reports which allow you to have the detail by category and the detail of the communications.

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