The analytics module

Analytics in general

• Export the raw data of a report
• Analytical reports

Purchasing report

• Top customers
• Top best monthly by product
• Top best monthly by category
• Monthly breakdown by category
• Purchase route
• Monthly evolution by category
See all 12 articles

Marketing Campaign Report

• Emails
• Communication contacts received
• Evolution of rates
• Email General stats
• Email General stats clicks and openings
• List of marketing emails
See all 8 articles

Data report

• Recruitment
• Data report
• Quality analysis of email data
• Quality analysis of postal data
• Landline data quality analysis
• Mobile phone data quality analysis
See all 7 articles

Customers Events Report

• Contacts by events
• Analysis by categories
• Analysis by categories over time

Performance report

• Performance report
• Analysis of purchasing behavior
• Marketing actions / Purchases per action
• Marketing actions / Purchases per action per month
• Marketing actions / Purchases per month

Loyalty Programs Report

• Report on loyalty programs
• Monitoring of commercial actions
• Card activation
• Cards by related store
• Points tracking
• Voucher tracking

Segmentation report

• List of Segments

Detailed Analytics

• Marketing campaign reports